Valentino Rota, Design engineer who builds the whole product.
Five years building production web apps. I care about typography, layout and interaction, and I build the systems behind them too: data-heavy interfaces, design systems, auth and APIs. Lead UI Developer at Reset Digital, promoted over time.
Selected work
- Stock TiendaOwn product2026 – now
Point of sale, stock and cash control for small stores. Three stores pay for it.
Solo, end to end. Next.js, TypeScript, Tailwind, PostgreSQL.
- ConosurClient work2025 – now
Website for a music artist: releases, collaborators and videos, in two languages.
Design and build. React, TypeScript, Framer Motion, i18n.
- DSP2 + Reset GUIReset Digital2024 – now
Programmatic ad platform and the design system behind it. Led the security hardening for its first outside client.
Lead UI Developer. Next.js, TypeScript, MUI, Prisma.
- AnalyzerReset Digital2025 – now
AI service that scores websites by emotional fit for ads. Auth rollout and a 500-domain study of its scores.
Main contributor. React, Python, Keycloak.
- Bakery conceptPersonal concept2026
Self-initiated site for a local sourdough bakery, explored in three art directions.
Design and build. React, GSAP, Vite.
Stack
- Frontend TypeScript, React, Next.js, Tailwind, MUI, shadcn/Radix
- Backend Node.js, Python, Go, Prisma, Drizzle
- Data & auth MySQL, PostgreSQL, Keycloak (OIDC)
- Quality & ops Jest, Vitest, Playwright, Docker, GitHub Actions
Open source
Prebid is widely used open-source software for running online ad auctions. These changes are now part of it.
Experience
- Jun 2022 – nowLead UI Developer, Reset Digital
Promoted to Lead. In practice I work across the stack: product UI for the ad platform and Analyzer, the shared component library, multi-tenant authorization, and the security hardening before the first outside client. I lead one engineer: I review their pull requests and we have regular one-on-ones.
- Jul 2025 – nowIndependent, client work and my own product
Conosur, a client site I designed, built and maintain, and Stock Tienda, a point-of-sale system three stores pay for.
- 2020 – 2022Studies, UTN (Universidad Tecnológica Nacional)
A year of computer engineering and a year of the programming technical degree. I left to work as a developer full-time.
- Jul 2019 – Feb 2020Web Developer, ReplaceIT
Applications and websites for several clients, in C#, ASP.NET and Node.js.
- 2018Developer Intern, Forensic Informatics (internship)
Computer-vision tooling for video evidence: face detection and object measurement.
About
I like problems where the interface and the system behind it have to agree: a cash count that adds up, a report that only shows a client its own numbers, a table that doesn’t jump while it loads.
Before I call something done, I prove it works, with tests and measurements.
Contact
Open to design engineering and full-stack roles, in Buenos Aires or remote (UTC−3). Spanish (native), English (professional, spoken and written).