Valentino Rota

Mar del Plata, ArgentinaOpen to roles in Buenos Aires or remote

All work

Bakery concept

A self-initiated site concept for a local sourdough bakery, which I’m presenting to its owners. An exercise in art direction, scroll motion and an image pipeline. Here the bakery’s name and logo are replaced with a placeholder, “Horno Lento”.

Personal concept, 2026. Design and build: art direction, scroll scenes, content model, image pipeline.

React, TypeScript, Vite, GSAP ScrollTrigger, sharp.

Editorial direction: a large serif headline beside a photo of a hand on a sourdough loaf
Direction A, editorial (placeholder name)
On this page
  1. Three directions
  2. Decisions
  3. Interface

Three directions

The site keeps its current direction, with product cutouts layered over the type. Before settling, I explored three alternatives on the same content: A, editorial, with photography as the lead; B, immersive, with full-screen photos; and C, grid, with photos in an asymmetric grid. A floating selector and a ?v= parameter switch between them.

Bakery concept: the hero enters, the buttons answer the pointer, and the scroll carries the cutouts into the manifesto.
Direction A, editorial: a large serif headline beside a photo of a hand on a sourdough loaf
A editorial
Direction B, immersive: the headline over a full-screen photo of bread shelves
B immersive
Direction C, grid: the headline in a panel among photos in an asymmetric grid
C grid
Current direction: a large serif headline with product cutouts floating over and around the letters
Current direction: cutouts over the type

Decisions

All content in one file

Products, process, services, FAQ, gallery and image metadata live in one config. Items marked as unconfirmed render in development, with a mark, and never reach the build.

The site can’t publish a price or an opening hour the business hasn’t confirmed.

Buttons that don’t pretend

A link to nowhere is worse than no link.

If the WhatsApp number or the address is missing, the button says so clearly instead of linking nowhere.

Verification by screenshots

Scroll scenes break in ways a code review can’t see.

Scripts that capture the whole page, product sheets and keyboard states against the preview build.

Interface

Product showcase with category filters and three product cards
Product showcase with filters

Contact

Open to design engineering and full-stack roles, in Buenos Aires or remote (UTC−3). Spanish (native), English (professional, spoken and written).

valentino.rota3@gmail.com

Next: Stock Tienda